Anyband is the fourth Anycall music drama from Samsung, a series of music videos and commercials that promotes their cellphones with popular celebrities. This is the fourth drama/commercial following Anymotion, Anyclub, and Anystar which have featured Lee Hyori and many famous male celebrities. This is the first time since the start of this series that Samsung is working with another main model, going from Lee Hyori to BoA.
The motto for this campaign is "Talk Play Love". Interestingly enough, while most people believe that technology isolates people, Samsung opted to promote the concept that technology unites people
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